Re:production

Where the Wish to Have Children Becomes Reality

«Re:production» is a speculative design project about the future of human reproduction. As reproduction is increasingly technologised, new ways of having children become possible. These prompt many ethical questions. This project puts the use of such technologies up for discussion.

In a specially designed fertility clinic, everyone – independent of age, gender, fertility or relationship model – can create a child in three steps involving conception, gestation and bonding. Each step is represented by a fictional product:

  • The device Re:create is about modified embryos and highlights the issue of eugenics in genetic research.
  • Re:nest is an external and optimised breeding environment. It raises questions about the role of the body as a resource and pregnancy as work.
  • Re:bond consists of three body patches which ensure a bond between the growing child and the parents involved. They serve to question the importance of the physical and emotional bond during pregnancy.

Visitors can indicate their preferences in a digital questionnaire, and the clinic can be experienced both as an exhibition and an online store.
Striking a balance between fiction and reality, this project creates an immersive experience in which ethical dilemmas, personal desires and social responsibility combine. Speculative design thus becomes a research tool which makes the future tangible and encourages a dialogue between science and society.

Link:
industrialdesign.zhdk.ch/diplome-2025

«The project ‹Re:production› convinces with a visionary, speculative scenario that addresses highly topical questions concerning reproduction: What happens when natural fertility decreases and technology creates new opportunities? [...] ‹Re:production› uses design as a critical tool to make the future tangible, to question cultural narratives and to open up new spaces of reflection.» – Excerpt supporting statement of the Subject Area Industrial Design

«The project uses speculative design as an innovative research tool, enabling it to reflect the opinions of a broad cross-section of society on this topic in a nuanced and interactive way.» – Raymond Frey & Papoula Kolb

Bachelor project «Re:production» by Raymond Frey & Papoula Kolb. © ZHdK.
Bachelor project «Re:production» by Raymond Frey & Papoula Kolb. © ZHdK.

«In future, I would like to use design as a cultural and research practice, raise questions together with others, create spaces for reflection and help initiate social change.» – Papoula Kolb

Bachelor project «Re:production» by Raymond Frey & Papoula Kolb. © ZHdK.
Bachelor project «Re:production» by Raymond Frey & Papoula Kolb. © ZHdK.

«I see myself at the intersection of design, research and culture where I can develop new thought processes as part of collaborative projects.» – Raymond Frey

Papoula Kolb is an industrial designer who aims to use her expertise to make social issues visible and promote a discourse. She is interested in critical and speculative approaches which don’t just view design as problem-solving but also as a space for thought. In her work, she deliberately tests the boundaries of design and looks for new ways of understanding and using design.

Raymond Frey is an industrial designer and creative professional from Zurich. He is involved in various associations and interdisciplinary projects in which he deals with questions of accessibility and participation. He is interested in linking design with political and social debates. He sees speculative design processes as a way to make complex topics comprehensible and tangible.