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RE ACT

Don't be scared. Be safe.

When do you feel unsafe? Who protects you in public spaces? Does safety have a price? The wearables by «RE ACT» measure your stress level and react as soon as you feel cornered or threatened. «RE ACT» guarantees absolute security. By means of Speculative Design, this project explores how designed objects can solve societal problems and encourages reflection.

Link:
industrialdesign.zhdk.ch/diplome-2022/re-act

Interview Eileen Good & Ava Toyloy.

The two graduates have developed and designed visionary products which address the subject of security in public spaces in a subtle and convincing way. The objects are staged in the form of a pop-up store. Apart from product design, the project also encompasses branding (including a social media platform), presentation at the POS as well as light and sound design in the shop. Ava and Eileen manage to turn visitors to the graduation show into potential customers at their shop and make them engage with the question of how they as individuals or we as a society should or want to deal with the topic of security. A strong project about a highly relevant subject that encourages reflection. – Excerpt from the supporting statement of the Subject Area Industrial Design

«RE ACT» by Eileen Good & Ava Toyloy. © ZHdK.
«RE ACT» by Eileen Good & Ava Toyloy. © ZHdK.

«In our project we use the discipline of Industrial Design as a basis to generate questions and re-assess our position/role as designers in society.» – Eileen Good & Ava Toyloy

«RE ACT» by Eileen Good & Ava Toyloy. © ZHdK.
«RE ACT» by Eileen Good & Ava Toyloy. © ZHdK.

«We want to offer design that provokes, raises questions and engages with social issues.» – Eileen Good & Ava Toyloy

«RE ACT» by Eileen Good & Ava Toyloy. © ZHdK.
«RE ACT» by Eileen Good & Ava Toyloy. © ZHdK.

We are two young, committed, feminist Swiss designers who want to use the tools learned in Industrial Design and apply them in a range of different activist contexts.

eileengood.info
avatoyloy.com