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Speaking Bread

Relationships Beyond Materiality

«Speaking Bread» is a multidisciplinary research project focusing on the relationships that emerge between human and non-human entities through the process of making artisan and traditional bread. The bakeries and unique types of bread presented in this project are rapidly disappearing, and with them, part of an entire cultural heritage. By documenting this phenomenon, «Speaking Bread» enlightens highlights the importance of preserving the traditions, precisely in this case the ways of working, relating, interacting and creating through the craftsmanship embedded in this simple yet essential everyday product— – bread. The relevance of this research relies on bread as the a medium of material knowledge. It suggests exploring This project opens up new possibilities for exploring in the human-environmental relationship and questions our way of engaging with nature and the material world.

visualcommunication.zhdk.ch/diplom-2022

Interview Carolina Márquez Bernard.

In all phases of the project – from visual experiments and ethnographic observation up to its implementation through design – Carolina Márquez Bernard ​​has applied ingenuity, a high degree of independence and attention to detail. The way in which she has devised, planned and carried out her ethnographic and design research and shown commitment to the topic and the people she has encountered, marks out her work as an excellent and important achievement. Her inquiring attitude is underpinned by a highly systematic approach, methodical transparency and great openness. Carolina set out to apply the notion of a «new materialism» to a traditional way of producing or «making» things by means of design, thereby shedding new light on theory and practice, and nurturing new dialogues – which she has very successfully achieved here. Both the subject and the findings of this work are expressed clearly and comprehensibly while also having the necessary complexity and depth. The design of the publication is wholly derived from these research findings, which is reflected in the project’s exceptionally convincing interplay between research and design. Carolina has proven herself to be a skilled photographer, researcher and book designer in this work. – Excerpt from the supporting statement of the Subject Area Visual Communication

«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.

«‹Speaking Bread› looks at things from a different lensesangle. It explores new possibilities in the human-environmental relationship and questions our way of engaging with nature and the material world by focusing on the relationships that emerge between human and non-human entities through the process of making artisan and traditional bread.» – Carolina Márquez Bernard ​​

«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.

«I see myself working in the design discipline, combining research and book design in my professional practice.» – Carolina Márquez Bernard

«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.
«Speaking Bread» by Carolina Márquez Bernard. © ZHdK.

Carolina is an editorial and graphic designer who works on personal and commissioned projects for in different disciplinesareas, mainly culture, art, film and fashion. Recently graduated with a Master of Arts in Design Design, / Visual Communication from the Zurich University of the Arts, her projects have a strong focus on editorial design, photography, and visual narratives.

carolinambernard.com