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Paradies und Plage

The Garden between Flourishing Ideals and Wilting Realities

In our urbanized and digitalized society, the garden becomes an imagined place of longing, a heavenly natural refuge and a private sanctuary. In everyday life, it shows itself to be a man-made construct that is designed based on ideals and fails due to realities. The garden dream turns out to be an ambivalent territory: slugs are chased away with slug pellets, only to reappear as a ceramic sculpture at the edge of the border. Even the action of gardening, sold as a meditative mindfulness exercise, quickly becomes overwhelming when the weeds run rampant.

The publication «Paradies und Plage» (literally, Paradise and Plague) reveals these absurd contradictions through various perspectives: staged photographs and an extensive glossary illuminate the idyll and the fiasco in the garden. As an encyclopaedia, it invites readers to reflect on the discrepancies between ideals and realities, from A as in «Akku-Unkrautentferner» (battery-powered weed remover) to Z as in «Zitronenfalter» (brimstone butterfly).

Link:
trendsandidentity.zhdk.ch/diplom-2023

Interview Anja Rötheli & Noëlle Schmid.

This extensive publication by Anja and Noëlle about the joys and frustrations in the garden achieves the perfect balance between affection and critical distance, offering a humorous approach to a subject which we have all encountered at some point. It combines a convincing series of images with a detailed glossary to examine a subject with a long history from a contemporary perspective. The book has been very carefully designed and is now being prepared for publication. – Excerpt from the supporting statement of the Subject Area Trends & Identity

The publication «Paradies und Plage». Photo: Anja Rötheli & Noëlle Schmid. © ZHdK.
The publication «Paradies und Plage». Photo: Anja Rötheli & Noëlle Schmid. © ZHdK.

«Our dissertation project documents the ambivalence and absurdities of a supposed place of longing and thus creates a new understanding of the garden as an everyday phenomenon.» – Anja Rötheli & Noëlle Schmid

Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image excerpts from the publication «Paradise and Plague». Image: Anja Rötheli & Noëlle Schmid. © ZHdK.

«I would like to explore the boundaries of the everyday and create concepts that are both timeless and playful.» – Anja Rötheli

Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image: Anja Rötheli & Noëlle Schmid. © ZHdK.

«I would like to continue reflecting socially relevant topics and questions by integrating them in my design process.» – Noëlle Schmid

Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image: Anja Rötheli & Noëlle Schmid. © ZHdK.
Image: Anja Rötheli & Noëlle Schmid. © ZHdK.

Anja Rötheli (born 1999) is a visual designer from the canton of Solothurn. After her design A-levels and a foundation course in Zurich, she graduated from Zurich University of the Arts in 2023 as a designer with a specialization in the subject area of Trends & Identity. Her work involves the examination of social developments, analysis of aesthetics and the creation of identities. She takes a closer look at everyday phenomena and translates her research results into new visual worlds and graphic concepts.

roetheli.anja@gmail.com

Noëlle Schmid (born 2000) is a designer based in Aarberg, Biel/Bienne and Zurich. After her A-levels and a foundation course in Berne, she studied at Zurich University of the Arts, graduating in design with a specialization in the subject area of Trends & Identity. She observes and analyses everyday culture, and collects stories and phenomena, sorting them and reducing them to their essentials. At the interface between photographic images, written language and visual words, she creates new perspectives and identities.

noschmi@bluewin.ch