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Shoppyland

The most beautiful shopping malls in Switzerland

A survey in the style of the publications of the Swiss Heritage Society, supplemented by a website and other media such as a card game and an event. The publication shows the identity-forming role of shopping malls in today’s society and captures it for future generations.

Interview

«It is my goal to show the identity-shaping role of these places for today’s society, and capture them for future generations.»

A detailed and affectionate look at agglomeration, an extensive and lively discussion of a sector which is faced with new challenges. The project is distinguished by its research-based approach, chiefly in the area of Urban Studies. The visual language is aesthetically confident and witty. It is a pleasure to experience this rich material, and we look forward to following the next steps.

Website: davidjaeggi.ch